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Episode 1
Promo video
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Guide to Growth Hacking Marketing - Promo video - Inhaltsangabe:

This is a promo video. You will find out what you will learn from the course
Episode 2
Introduction to the course
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Guide to Growth Hacking Marketing - Introduction to the course - Inhaltsangabe:

This is an introductory lecture to the course about Growth Hacking. I will outline what you can expect to learn in the course.
Episode 3
What is Growth Hacking
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Guide to Growth Hacking Marketing - What is Growth Hacking - Inhaltsangabe:

By the end of this lecture you will know what Growth Hacking is. I will demonstrate the definition by an example of Hotmail
Episode 4
Growth Hackers are Analytical
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Guide to Growth Hacking Marketing - Growth Hackers are Analytical - Inhaltsangabe:

In this lecture I will outline why it is important for a Growth Hacker to be analytical
Episode 5
Growth Hackers are Curious
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Guide to Growth Hacking Marketing - Growth Hackers are Curious - Inhaltsangabe:

In this lecture I will outline why it is important for a Growth Hacker to be curious
Episode 6
Growth Hackers are Obsessive
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Guide to Growth Hacking Marketing - Growth Hackers are Obsessive - Inhaltsangabe:

In this lecture I talk about another quality of a Growth Hacker which is being obsessive with testing. I will explain in detail what it entails
Episode 7
Defintions
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Guide to Growth Hacking Marketing - Defintions - Inhaltsangabe:

In this lecture I talk about the main definitions you need to know like KPI, Viral Coefficient, Cohorts, Segments, A/B Testing, Customer acquisition cost (CAC), Live time value (LTV)
Episode 8
Achieve Product Market Fit
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Guide to Growth Hacking Marketing - Achieve Product Market Fit - Inhaltsangabe:

In this lecture I talk about the importance of Product Market Fit and why you need to achieve it before you start developing your growth strategy
Episode 9
Talk to your users
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Guide to Growth Hacking Marketing - Talk to your users - Inhaltsangabe:

By the end of the lecture you will find out how you can use customer surveys to define the value of your product or a service to achieve the product market fit
Episode 10
Set achievable goals
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Guide to Growth Hacking Marketing - Set achievable goals - Inhaltsangabe:

In this lecture I will talk about how to set achievable goals for your first growth experiment. I give as an example Uber
Episode 11
Set up analytics
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Guide to Growth Hacking Marketing - Set up analytics - Inhaltsangabe:

In this lecture I outline the importance of tracking goals and using Google Analytics. I show how to set conversion goals in Google Analytics
Episode 12
Execute
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Guide to Growth Hacking Marketing - Execute - Inhaltsangabe:

By the end of the lecture you will know how to execute your first growth hacking experiment and what you need to consider doing it
Episode 13
Optimize
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Guide to Growth Hacking Marketing - Optimize - Inhaltsangabe:

In this lecture I discuss how you need to optimise your growth hacking experiment after you got your first results. I also talk about when you need to stop the experiment if it is not working.
Episode 14
What is a Growth Hacker Funnel?
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Guide to Growth Hacking Marketing - What is a Growth Hacker Funnel? - Inhaltsangabe:

By the end of this lecture you will know what a Growth Hacker funnel is and which main parts there are.
Episode 15
Acquisition
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Guide to Growth Hacking Marketing - Acquisition - Inhaltsangabe:

In this lecture I will talk about the first part of the Growth Hacker Funnel which is Acquisition. I will discuss the example of Quora.
Episode 16
Activation
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Guide to Growth Hacking Marketing - Activation - Inhaltsangabe:

In this lecture I will talk about Activation in the Growth Hacker Funnel, what it is and how Quora does it.
Episode 17
Retention
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Guide to Growth Hacking Marketing - Retention - Inhaltsangabe:

In this lecture I discuss the basics of Retention, what it means and how you can retain users on your site
Episode 18
Referral
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Guide to Growth Hacking Marketing - Referral - Inhaltsangabe:

In this lecture I discuss the referral part and how you can build in referral mechanisms on your website.
Episode 19
Revenue
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Guide to Growth Hacking Marketing - Revenue - Inhaltsangabe:

The final lecture in this section is about converting users to paying customers.
Episode 20
Growth Hack 1 - LinkedIn
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Guide to Growth Hacking Marketing - Growth Hack 1 - LinkedIn - Inhaltsangabe:

In this lecture I give example of LinkedIn and how they achieved growth.
Episode 21
Growth Hack 2 - Zillow.com
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Guide to Growth Hacking Marketing - Growth Hack 2 - Zillow.com - Inhaltsangabe:

In this lecture I talk about Zillow.com one of the largest real estate search engines and one of their growth strategies.
Episode 22
Growth Hack 3 - Dropbox
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Guide to Growth Hacking Marketing - Growth Hack 3 - Dropbox - Inhaltsangabe:

In this lecture I give you example of Dropbox and how they used referral program to achieve growth
Episode 23
Growth Hack 4 - Airbnb
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Guide to Growth Hacking Marketing - Growth Hack 4 - Airbnb - Inhaltsangabe:

In this lecture I discuss Airbnb and what kind of strategy they used early on to increase the amount of bookings and listings.
Episode 24
Growth Hack 5 - Youtube
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Guide to Growth Hacking Marketing - Growth Hack 5 - Youtube - Inhaltsangabe:

In this lecture I talk about Youtube and one of the growth hacks they used to become the largest video sharing service in the world.
Episode 25
Join the Slack Group for more Growth Hacks
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Guide to Growth Hacking Marketing - Join the Slack Group for more Growth Hacks - Inhaltsangabe:

Join the Slack Group to find out more Growth Hacks and discuss your Growth Hacking Experiments with other students.
Episode 26
Top 10 Tools
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Guide to Growth Hacking Marketing - Top 10 Tools - Inhaltsangabe:

This is an overview of top 10 tools I would recommend to use for Growth Hacking. I provide links and prices for each tool
Episode 27
Course Wrap-up
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Guide to Growth Hacking Marketing - Course Wrap-up - Inhaltsangabe:

This is the final lecture of the course, where I summarise the main points and key takeaways

Guide to Growth Hacking Marketing - stream

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Original Titel Guide to Growth Hacking Marketing
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Sprache Deutsch
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Angelegt 2016-07-25